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W. Horowicz Flooring

About Us

Established in 2010, W. Horowicz Flooring is your premier flooring store situated in Genoa City, WI, proudly serving Walworth County and surrounding areas. We offer an extensive selection of flooring options including carpeting, area rugs, luxury vinyl plank, laminate, tiles, and solid hardwood to cater to your style and budget. Our team excels in flooring installation and repairs, ensuring expert installation and maintenance for lasting durability. Ready to upgrade your home or business with quality flooring? Contact us today to schedule a consultation and transform your space!

Areas Served

What We Offer

Our Services include:

Flooring Installation Services: We provide expert installation of a wide range of flooring types to suit any space and style. Whether you're looking for the timeless beauty of hardwood, the durability and design flexibility of luxury vinyl plank, or the clean, classic look of tile, our team ensures a flawless finish that enhances your home or business.
Carpet Services: From brand-new installations to repairs and restretching, our carpet services are designed to keep your floors looking and feeling their best. We handle everything from fixing wrinkles and damage to installing fresh carpet with precision and care—bringing comfort and style to any room.

Our Products include:

Carpeting
Area Rugs
Runners
Luxury Vinyl Plank
Laminate
Solid Hardwood
Engineered hardwood
Ceramic Tile

Testimonials

On 3/20/2026 Carissa Grothman had this to say:
Hard to decide if I Loved the crew or the BRILLIANT space they created for me more! 🤩 They patiently answered my questions and attended to every concern I had. Grateful to them!!! 🥰

On 3/8/2026 Ryan had this to say:
We recently had new carpet installed in our home, including the master bedroom, and the experience was outstanding from start to finish. The team helped us choose a really high-quality carpet and a premium, thick padding for the master bedroom that honestly feels incredible underfoot—super soft and that “ luxury” level comfort. The installation crew was professional, efficient, and clearly knew what they were doing. They worked quickly but didn’t cut any corners, and the finished result looks amazing. The seams are practically invisible, the carpet is perfectly stretched, and the whole room has a clean, polished look. What impressed me most was how smooth the entire process was. They showed up on time, got the job done faster than expected, and left everything neat and tidy. The master bedroom now feels warmer, quieter, and much more comfortable thanks to the thicker padding. If you’re looking for a company that delivers quality materials, skilled installation, and a beautiful final result, I highly recommend them

On 3/7/2026 Mackenzie Foley had this to say:
This company has wonderful customer service. He was able to change an installation date last minute without issues. We are very happy with the high quality carpet and cloud like cushion! 👍

On 2/25/2026 Scott S. had this to say:
I called for a quote on a Wednesday for new carpet in our downstairs recreation area. Was contacted by their office and the owner came out that Friday afternoon and provided a reasonable quote and because I went with a carpet he had "in stock" , it was installed the next morning! Professional and courteous install! A very pleasant experience and would absolutely do business with them again, highly recommended!

On 1/30/2026 Trey Bennett had this to say:
We had a devastating fire in our home. After the flames and ashes were cleared there were a few local businesses that steped up and helped. W. Horowicz Flooring were on hand and really helped when it counted. Prompt and professional service. Call them with all of your flooring needs and wants! 100%

Contact Us

W. Horowicz Flooring
530 Freeman St Genoa City, WI 53128
Phone: (262) 279-9993
Email: whorowiczflooring@gmail.com

Where To Find Us

Payment Types Accepted

Personal Checks, Visa, MasterCard, Discover, American Express

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 9:00 AM - 3:00 PM
Tuesday: 9:00 AM - 3:00 PM
Wednesday: 9:00 AM - 3:00 PM
Thursday: 9:00 AM - 3:00 PM
Friday: 9:00 AM - 3:00 PM
Saturday: By Appointment Only
Sunday: By Appointment Only

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FAQ

What is carpet restretching and why is it needed?

Carpet restretching tightens loose or wrinkled carpet, improving appearance and safety. It can extend the life of your carpet and prevent tripping hazards.

How long does a typical flooring installation take?

Installation time varies depending on the type of flooring and the size of the space. Most projects are completed within 1–3 days. We’ll provide a timeline during your estimate.

Can you help me choose the right flooring for my space?

Absolutely! We’ll guide you through the pros and cons of each flooring type based on your lifestyle, budget, and design preferences.

How can I get a personalized quote for my flooring project?

Call us today to discuss your project and receive a personalized quote.

Do you serve commercial properties as well as homes?

Yes, we offer flooring solutions for both residential and commercial properties.